International Business with Cesim Global Challenge Simulation Access Card + Connect Plus (9780077636852)

"International Business: The Challenge of Global Competition" 13e by Ball, Geringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. In addition, each new copy of "International Business" 13e includes access to CESIM - an interactive IB simulation developed for industry professionals. Ball et al is the only textbook on the market which features access to CESIM. Only Ball, Geringer, McNett and Minor can offer a complete view of international business as diverse as the backgrounds of business students.

Product details

• Format Hardback | 536 pages
• Dimensions 226.06 x 281.94 x 17.78mm | 1,451.49g
• Publication date 02 Mar 2012
• Publisher Irwin/McGraw-Hill
• Publication City/Country United States
• Language English
• Edition Statement 13th ed.
• ISBN10 0077636856
• ISBN13 9780077636852

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